Outpost

The Client List

Our mission is to create passionate brand advocates for the companies we work with.

    • Road To Outpost Content Field Trip
    • Client

      Harley-Davidson®

    • Category

      Motorcycles

    Throughout the world, Harley-Davidson® unites people deeply, passionately and authentically with its classic American motorcycles.

    This #RoadtoOutpost content trip captured two riders, their take on the Open Road, motorcycles, and their experience riding up CA HWY 1 from Morro Bay to Mendocino. This new approach to content and event marketing, allowed Harley-Davidson® to create a trip that would capture the best version of how to get to our Outpost Trade Retreat as it was amplified in real time via Jenny Czinder (AKA @HookersandPopcorn) and Nina Kaplan (AKA @NiinHellhound). The two initially met through the community that has built up around Babes Ride Out, Jenny and Nina both speak to the importance of taking in the journey, rather than obsessing over the destination. Alone time in the helmet, is the anecdote to the noise of daily life and rides like these allow a rider to recalibrate while on the way to new places. Perfect ambassadors for these these bikes that are the essence of the “Open Road” and the freedom it provides us all.

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    • Bulleit Frontier Dinner
    • Client

      Bulleit, Niman Ranch, Camp Chef, & Crow Canyon

    • Category

      Food & Bev

    The Bulleit Frontier Dinner brought together several companies to create a unique atmosphere with

    At the Bulleit Frontier Dinner, Outpost Trade Co. hosted a select group of pioneers in various fields to enjoy an amazing meal overlooking the vineyards of the Jack London estate in Sonoma, California. Over the course of the evening, Bulleit provided some delicious cocktails, showcasing a trailblazing approach to cocktails and the astonishing versatility of their various Bourbons. Crow Canyon provided beautifully-designed, yet durable homewares for all the delectables served. @OverTheFireCooking flew out from Nashville to cook up some succulent dishes while using Niman Ranch meats and Camp Chef outdoor cookware. And Niman Ranch educated attendees on their sustainability mission and provided them with the most succulent, domestically-produced prosciutto, pork, and beef being served at this unique gathering.

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    • Open Roads Content Field Trip
    • Client

      Merrell, Bulleit, Nissan, DJI, Kiva, & Helinox

    • Category

      Active Lifestyle

    Open Roads is a collaborative content program between six brands that celebrates two women founders.

    The concept is simple, no one gets outside alone. Between the moment you've decided to step out the door, pack up your camping gear, fill up the car with gas, hit the grocery store, and make it out to the wilderness you've already touched the work of hundreds of people from dozens of companies. Open Roads acknowledges and worked with 6 select brands to highlight their part in getting outside. We tapped two women that had both founded companies that helped others with the knowledge and encouragement to get out beyond their urban routines, Alyx Schwartz of Shoestring Adventures and Sasha Cox of Trail Mavens. Read the full story here, or view the video and content highlights below.

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    • Content & Event Marketing
    • Client

      Saxx

    • Category

      Men's Apparel

    Saxx creates game-changing, next-level apparel that allows guys to move freely, without restriction.

    Outpost aided in developing the SAXX ambassador program to help SAXX tell the #NoStatusQuo brand story as the company transitioned between marketing and brand positioning. Saxx wanted to celebrate men who are changing the world for the better. Guys who strive not just to improve their own lives, but the lives of everyone. Saxx represents a collective of men who are creating a positive impact on the world; benefiting the world and the people around them. Many brands focus on positive change to oneself, but Saxx is more interested in men who are changing the world for the better. This is the core concept behind #NoStatusQuo, which we brought to 3,900 targeted and influential people at events throughout 2018.

    To help validate and drive awareness of the campaign, Outpost connected Saxx with individuals that embody the new brand spirit, brought those guys out to impact-driven events in their key markets and documented the effort to be shared with a wider audience. The key to this campaign’s success was it's holistic approach to have uniform brand messaging with ambassadors, content, and events.

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    • Content Production
    • Client

      Mission Workshop

    • Category

      Technical Apparel & Accessories

    Mission Workshop is maker of technical apparel and weatherproof bags with a lifetime warranty.

    Mission Workshop needed a new type of brand ambassador as it branched into the world of photography-specific travel bags. Outpost was able to connect them with underwater creative director Perrin James to create content and start a working relationship with a unique individual and extreme users-case in every possible way. Perrin travels anywhere between 150-250 days of the year to freedive and document the world beneath the surface. We visited him at his home on the big island of Hawaii and got his point of view.

    The content created was then used to aid in the launch and continued sales success of the Rhake Laptop Bag and Capsule photo gear insert. The Rhake has become Mission Workshop's top selling backpack online and Mission Workshop has continued to work with Perrin on later projects as a brand ambassador.

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    • Talent Buying for Fundraiser
    • Client

      A&F Challenge

    • Category

      Fundraiser Event

    The A&F Challenge is an annual fundraiser benefitting SeriousFun Children’s Network, a global network of camps and programs for kids with serious illnesses.

    Outpost handled talent buying for Abercrombie & Fitch's A&F Challenge in 2016 and 2017. Within that span, the company nearly tripled their attendance and charity revenue, raising millions of dollars for Paul Newman's SeriousFun Network.

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    • Event Production
    • Client

      SteelHouse

    • Category

      Online Advertising

    SteelHouse is the first self-serve platform to launch retargeting, prospecting, and branding campaigns through every channel including Connected TV.

    Steelhouse tapped Outpost to launch their Creative Suite in the UK Market and position them as a force in the London creative scene. The goal of the experience was to leverage Outpost's community of advertising executives, VIP's, and creatives - to get them excited about the platform. Our team handled every aspect of the unique, pop up experience for 800+ VIP guests in the hip East London neighborhood. The event featured musical performances headlined by A$AP Rocky and produced promotional digital content, including those related to charity partner, Young Urban Arts Foundation. This single event drove a great deal of executive engagement with the Steel House online advertising platform.

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