MERRELL + The Outpost Platform

Merrell uses the Outpost platform to express their key messaging, “everyone’s trail is different!” These efforts included the development of high-quality video assets, alignment with relevant ambassadors, and IRL experiences that hit this message home.

  • Helped the team craft a marketing strategy to amplify their “everyone’s trail is different” messaging
  • Tailored this messaging to a hip millennial audience and helped build this new target in social + IRL
  • Developed an ambassador strategy, contracting, and confirmation of two new Merrell ambassadors
  • Combined content and event efforts with numerous hip brands to expose Merrell to new audiences
  • Conceived creative and produced marketing content in the southern California desert regions
  • Created partnerships with Bulleit, Nissan, DJI, Kiva, & Helinox to amplify campaigns
  • Developed video and photography assets, which were picked up by media and used for social campaign
  • Developed a robust real-life experiences for Merrell at Outpost Camp Navarro
  • Created a giant sweepstakes with Merrell as a key partner – resulted in over 30k new email sign-ups
  • Created hype around Merrell IRL experiences which resulted in many “test-runs” with Merrell shoes
  • Provided analytics and data around customer interaction and retention

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