• Road To Outpost Content Field Trip
  • Client

    Harley-Davidson®

  • Category

    Motorcycles

Throughout the world, Harley-Davidson® unites people deeply, passionately and authentically with its classic American motorcycles.

This #RoadtoOutpost content trip captured two riders, their take on the Open Road, motorcycles, and their experience riding up CA HWY 1 from Morro Bay to Mendocino. This new approach to content and event marketing, allowed Harley-Davidson® to create a trip that would capture the best version of how to get to our Outpost Trade Retreat as it was amplified in real time via Jenny Czinder (AKA @HookersandPopcorn) and Nina Kaplan (AKA @NiinHellhound). The two initially met through the community that has built up around Babes Ride Out, Jenny and Nina both speak to the importance of taking in the journey, rather than obsessing over the destination. Alone time in the helmet, is the anecdote to the noise of daily life and rides like these allow a rider to recalibrate while on the way to new places. Perfect ambassadors for these these bikes that are the essence of the “Open Road” and the freedom it provides us all.