• Various New Audience Acquisition Campaigns
  • Client


  • Category

    Electric Motorcycles

Outpost is Helping Harley-Davidson® Introduce Electric Motorcylces to a New Generation of Riders.

Harley uses the Outpost platform to reach millennial riders and young aspirationalists through authentic content and experiences that provide high-quality media and compelling story-telling. Harley works with us on an ongoing basis. We’re currently focused on helping them launch the new LiveWire electric motorcycle.

We've helped Harley in a number of ways over the years:

  • Crafting a messaging strategy and a new target audience for the various motorcycles
  • Developing video ads and photography content with social messaging strategy
  • Driving audiences to an H-D Design Week event, several Outpost Trade events, and an SF culinary event
  • Amplified the IRL experiences with addition social campaigns
  • Designed and developed digital landing experiences


  • Events drew tens of thousands to learn about bikes and engage in experiences that created a halo
  • Created extensive hype around test ride events and attracted hundreds of moto-licensed guests to try out the LiveWire
  • All events and social campaigns attracted high-end younger audiences outside HD traditional target
  • Designed and created sub identity systems for various campaigns
  • Providing valuable analytics for constant refinement of messaging and audiences