• Case Study: New Audience Acquisition
  • Client


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Nissan Utilizes the Outpost Platform to Reach New Audiences for the LEAF Electric Vehicle

Nissan is utilizing the Outpost platform to connect with a more progressive urban audience. We’re helping them introduce and shape their brand stories for the LEAF, Titan, and other vehicles. We are also helping position Nissan as a leading tech company with this audience.

  • Working with the Nissan team to develop a messaging strategy to reach a new target audience
  • Media strategies have attracted tens of thousands and amplified messaging from digital to IRL
  • Created the “Converge” major event series that brought thousands together to celebrate the convergence between art and tech, a major brand objective
  • Event series kickoff was a large-scale multi-media experience of art, tech, and Nissan LEAF, performance by CHVRCHES
  • Introduced the brand to a high-end younger audience they had not connected with in the past across digital and IRL channels
  • Amplified experiences with addition social campaigns
  • Designed and created a Nissan sub-identity system for the campaigns
  • Designed and developed digital landing experiences
  • Provided analytics for ongoing refinement of messaging and audiences