Outpost is Helping Harley-Davidson® Introduce Electric Motorcylces to a New Generation of Riders.

Harley uses the Outpost platform to reach millennial riders and young aspirationalists through authentic content and experiences that provide high-quality media and compelling story-telling. Harley works with us on an ongoing basis. We’re currently focused on helping them launch the new LiveWire electric motorcycle.

We've helped Harley in a number of ways over the years:

• Crafting a messaging strategy and a new target audience for the various motorcycles

• Developing video ads and photography content with social messaging strategy

• Driving audiences to an H-D Design Week event, several Outpost Trade events, and an SF culinary event

• Amplified the IRL experiences with addition social campaigns

• Designed and developed digital landing experiences

RESULTS

• Events drew tens of thousands to learn about bikes and engage in experiences that created a halo

• Created extensive hype around test ride events and attracted hundreds of moto-licensed guests to try out the LiveWire

• All events and social campaigns attracted high-end younger audiences outside HD traditional target

• Designed and created sub identity systems for various campaigns

• Providing valuable analytics for constant refinement of messaging and audiences