Niman Ranch

Niman Ranch uses the Outpost platform to better educate a millennial demographic about their products and sustainability efforts. Outpost is helping to propel this super premium brand into the mainstream.

• Helped the team craft an updated content and onsite experience strategy to reach a younger audience

• Developed creative + produced a shoot to tell stories of Niman Ranch farmers and “raised with care”

• Created various video, photography, podcasts, and other campaign assets

• Gave Niman a platform to showcase the celebrity chefs in their network at Outpost events

• Influencer management for integrated social and IRL campaigns, including chef-led workshops

• Produced “Frontier Dinners,” bringing together industry pioneers for an over-the-fire meal like no other

• Created hype around Niman IRL experiences - resulted in robust sampling opps for the right demo

• Facilitated press introductions, including Eater media

• Provided analytics and data around customer interaction and retention