MERRELL + The Outpost Platform

Merrell uses the Outpost platform to express their key messaging, “everyone’s trail is different!” These efforts included the development of high-quality video assets, alignment with relevant ambassadors, and IRL experiences that hit this message home.

• Helped the team craft a marketing strategy to amplify their “everyone’s trail is different” messaging
• Tailored this messaging to a hip millennial audience and helped build this new target in social + IRL
• Developed an ambassador strategy, contracting, and confirmation of two new Merrell ambassadors
• Combined content and event efforts with numerous hip brands to expose Merrell to new audiences
• Conceived creative and produced marketing content in the southern California desert regions
• Created partnerships with Bulleit, Nissan, DJI, Kiva, & Helinox to amplify campaigns
• Developed video and photography assets, which were picked up by media and used for social campaign
• Developed a robust real-life experiences for Merrell at Outpost Camp Navarro
• Created a giant sweepstakes with Merrell as a key partner – resulted in over 30k new email sign-ups
• Created hype around Merrell IRL experiences which resulted in many “test-runs” with Merrell shoes
• Provided analytics and data around customer interaction and retention