Nissan Utilizes the Outpost Platform to Reach New Audiences for the LEAF Electric Vehicle

Nissan is utilizing the Outpost platform to connect with a more progressive urban audience. We’re helping them introduce and shape their brand stories for the LEAF, Titan, and other vehicles. We are also helping position Nissan as a leading tech company with this audience.

• Working with the Nissan team to develop a messaging strategy to reach a new target audience

• Media strategies have attracted tens of thousands and amplified messaging from digital to IRL

• Created the “Converge” major event series that brought thousands together to celebrate the convergence between art and tech, a major brand objective

• Event series kickoff was a large-scale multi-media experience of art, tech, and Nissan LEAF, performance by CHVRCHES

• Introduced the brand to a high-end younger audience they had not connected with in the past across digital and IRL channels

• Amplified experiences with addition social campaigns

• Designed and created a Nissan sub-identity system for the campaigns

• Designed and developed digital landing experiences

• Provided analytics for ongoing refinement of messaging and audiences