Outpost Redwood Forum 2: Overcoming Risk – Scaling Your Business, Despite the Challenges of Growth

For our 2018 flagship event, Pineapple produced and hosted the Redwood Forum. As the business track for the event, Pineapple led an open discussion with industry insiders who shed light on business growth, market risks, and brand partnerships. They contributed anecdotal tales of past experience and broader insights from their current positions. As a forum, the panel and Outpost attendees joined in an interactive conversation to discuss key themes and related insights.

Open and engaging, the forums were held in redwood grove in the middle of Camp Navarro, with the panelist and attendees at the same level. Instead of leading conversation from the front, the conversation was interactive, and started from topics contributed by the attendees. In the end, attendees talked as much as panelists, answering questions and contributing their experience to the conversation.

Every business gets to a point where the next phase is fraught with the fear of what happens next. How do you grow your business and put into place the resources you need to support it? Whether it is marketing costs, partnerships, investment in product, or employees, how do plan around uncertainty? There is always a time in a business where the scale of the organization gets in the way of knowing everyone—whether it is a customer or an employee—how do you maintain those relationships, know what it is going on and continue building your the brand.

This forum discusses the risks of growing too fast and too big and what to do with a company at the critical stage when you have to make the hard decisions that will affect the long term viability of your organization. Whether it is the choice between changing direction, taking on more money, sell, or downsize each of the attendees/speakers shared the hard choices they had to make to get their organization into the right place to be successful.

-Marcus V Colombano, Pineapple, Host
-Ryan Johnson, Gear Junkie
-Erik Workman, Barebones Living
-Lauren Batcheck, ENSO
-Matt Brown, Stripes Group
-Dawson Ludwig, NoisePop
-Outpost Attendees

Check out our creative branding agency partner, Pineapple, on the web! – www.pineapplesf.com

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