On the Open Road with Merrell and Friends Alyx & Sasha

 People the world over are ever drawn to the surreal landscapes of Western America and the spirit and culture of those who thrive in the wide open spaces of the “Frontier.” The people we admire most in these places are those individuals who feel the irresistible call to push forward and create something new,…

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Consumer Behavior Panel with Josh Constine of TechCrunch

Experiential marketing and the consumer retail experience is quickly becoming the signature marker, often outweighing price point and store placement, of how businesses create new campaigns. Josh Constine, Editor-at-Large of TechCrunch sat down with several industry leaders to discuss how to calibrate and capitalize on the psyche of the consumer. Seated in the panel from…

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The Basecamp by Airstream and how it all started with designer Bryan Thompson

The Airstream design is iconic, full stop. Like the Beetle in cars and Vespa in scooters, Airstream’s vintage-yet-current design is unlike any other in its category. So, how do you create a compact version yet maintain its unique design? Designer Bryan Thompson answered this question with the beautiful, sleek, silver design of Airstream’s Basecamp. Last…

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Christopher Willits and B&O Play Sound Bath

Christopher Willits, an artist renowned for creating meditative sonic landscapes, built the Envelop software which allows listeners to experience three-dimensional sound. Willits partnered with B&O Play, maker of the gorgeous A9 speaker used here to create a spatial audio sound bath for guests of #outposttrade at Camp Navarro. The result was absolute magic as attendees…

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Turning Textile Waste into Fresh Apparel : Arvin Goods

As public concern about waste continues to pile up, sustainability has become a marketing ploy. However, ambivalence directed toward these eco-initiatives can been completely cast aside when it comes to Arvin Goods. On the surface, they make socks and underwear. But, more importantly, they are building a closed loop, sustainable apparel company and that is…

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