• Niman Ranch: Raised with Care
  • Client

    Niman Ranch

  • Category

    Sustainable Livestock

Niman Ranch

Niman Ranch uses the Outpost platform to better educate a millennial demographic about their products and sustainability efforts. Outpost is helping to propel this super premium brand into the mainstream.

  • Helped the team craft an updated content and onsite experience strategy to reach a younger audience
  • Developed creative + produced a shoot to tell stories of Niman Ranch farmers and “raised with care”
  • Created various video, photography, podcasts, and other campaign assets
  • Gave Niman a platform to showcase the celebrity chefs in their network at Outpost events
  • Influencer management for integrated social and IRL campaigns, including chef-led workshops
  • Produced “Frontier Dinners,” bringing together industry pioneers for an over-the-fire meal like no other
  • Created hype around Niman IRL experiences - resulted in robust sampling opps for the right demo
  • Facilitated press introductions, including Eater media
  • Provided analytics and data around customer interaction and retention