Mission Workshop is maker of technical apparel and weatherproof bags with a lifetime warranty.
Mission Workshop needed a new type of brand ambassador as it branched into the world of photography-specific travel bags. Outpost was able to connect them with underwater creative director Perrin James to create content and start a working relationship with a unique individual and extreme users-case in every possible way. Perrin travels anywhere between 150-250 days of the year to freedive and document the world beneath the surface. We visited him at his home on the big island of Hawaii and got his point of view.
The content created was then used to aid in the launch and continued sales success of the Rhake Laptop Bag and Capsule photo gear insert. The Rhake has become Mission Workshop's top selling backpack online and Mission Workshop has continued to work with Perrin on later projects as a brand ambassador.