Helped Develop Strategies Across Many Diageo Brands
A Client since the 2017 and a partner on multiple social advertising projects across several of their brands, including Singleton and Bulleit; We will be introducing a number of additional Diageo brands to the Outpost platform in 2020.
- Helped Bulleit, Singleton, Oban, Ketel, and other super-premium brands craft experience strategies
- Developed creative + produced a shoot to tell brand stories
- Combined content efforts with other cool brands to expose Diageo to new audiences
- Created various video, photography, podcasts, and other campaign assets
- Showcased brands and created engaging experiences at Outpost series events
- Influencer management for integrated social and IRL campaigns
- Produced influencer dinners and large-scale sailing trips bringing together industry pioneers
- Created hype around IRL experiences - resulted in robust sampling opps for the right demo
- Facilitated press introductions
- Provided analytics and data around customer interaction and retention.