• Diageo + The Outpost Platform
  • Client

    Diageo

  • Category

    Spirits

Helped Develop Strategies Across Many Diageo Brands

A Client since the 2017 and a partner on multiple social advertising projects across several of their brands, including Singleton and Bulleit; We will be introducing a number of additional Diageo brands to the Outpost platform in 2020.

  • Helped Bulleit, Singleton, Oban, Ketel, and other super-premium brands craft experience strategies
  • Developed creative + produced a shoot to tell brand stories
  • Combined content efforts with other cool brands to expose Diageo to new audiences
  • Created various video, photography, podcasts, and other campaign assets
  • Showcased brands and created engaging experiences at Outpost series events
  • Influencer management for integrated social and IRL campaigns
  • Produced influencer dinners and large-scale sailing trips bringing together industry pioneers
  • Created hype around IRL experiences - resulted in robust sampling opps for the right demo
  • Facilitated press introductions
  • Provided analytics and data around customer interaction and retention.